Nina Payne

AIO, GEO, LLM and SEO Lead with 25 years of Entity-led SEO as a content strategist. E-E-A-T implementation before it was awarded the moniker by Google. 2008 Video Marketing Expert: Over 10+ years of hands-on Technical SEO experience. Structured data specialist, from AI FAQ schema to custom VideoObject development for Google's Rich Results. Proven expertise in YouTube channel growth and Video SEO, deploying intelligent structured data, playlist strategies, and comprehensive schema to secure AI overviews and Google carousel placements. A creative copywriter with an instinct for UX, content ideation and crafting content that clicks. I've always been passionate about on-page technical schema, video markup, and optimising structured data for multi-surface indexing, E-E-A-T reinforcement, and semantic clarity.